ModulesMarketing
Lists
Create static marketing audiences for one-time sends, imports, and fixed campaign snapshots.
Lists are static marketing audiences. Unlike Segments, which update automatically from live CRM filters, a list keeps the exact contacts you add to it until you change it.
Use lists when you need a fixed recipient set:
- One-time campaign sends.
- Imported event attendees.
- A manually curated VIP group.
- A snapshot exported from a dynamic segment.
- A suppression or exclusion audience.
Create a list
- Go to Marketing > Lists.
- Click New List.
- Add a name and optional description.
- Add contacts manually, import a CSV, or export a snapshot from a segment.
- Save the list.
Add contacts
| Method | Use it when |
|---|---|
| Manual selection | You are adding a small set of known contacts |
| CSV import | You have an external attendee or lead list |
| Segment snapshot | You want to freeze a dynamic audience before a campaign |
| Automation | Another workflow should add contacts when they match an event |
Lists vs segments
| Audience type | Updates automatically | Best for |
|---|---|---|
| List | No | Fixed audiences and one-time sends |
| Segment | Yes | Recurring campaigns and behavior-based targeting |
Related
- Campaigns - send campaigns to lists or segments.
- Segments - build live CRM audiences.
- CRM Contacts - manage the contacts used by marketing audiences.